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WORK SAMPLES

Digital Storytelling & Strategic Communications

Image by Kaleidico

SOCIAL MEDIA STRATEGY & GUIDELINES

I was responsible for creating social media guidelines for my office's social media channels. These channels were relatively new and a strategy and guidelines were not yet put into place.


The creation of a strategy and social guidelines contributed to a 1,100% increase in engagement.

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PRESS RELEASES

Experience with press release creation to promote flagship events and programs. Most press releases were sent to local news outlets in hopes of them picking it up and promoting programs to encourage regional awareness.

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Many times, I would work closely with an agency to help with public relations efforts. A positive, collaborative relationship with an external agency partner is key.

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WRITING FOR THE WEB

Blog posts are an excellent way to tell a brand's story. I created blog posts to share stories and testimonials about the lives of users of our brand, as well as their experiences with relevant programs.


Blog posts were also an important tool for internal communications.

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USER-GENERATED CONTENT

Implemented a social media campaign across various channels that repurposed user-generated content (UGC), or any content—text, videos, images, reviews, etc.—created by people, rather than the brand.

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This campaign led to an increase in social media engagement & impressions, followers, and conversions.

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BASIC GRAPHIC DESIGN

Gained basic graphic design skills to create graphics for social and websites.

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SOCIAL MEDIA TAKEOVERS

Social media takeovers are a great way to reach users in a new way and create unique, engaging content.

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TARGET AUDIENCE MAPPING

Created detailed descriptions of groups and individuals who represent our target audience, allowing us to create content and messaging that appeals to those audiences.

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SHORT FORM WRITING FOR SOCIAL

Short form content tells a story in brief, bite-size portions. Telling a story and making it memorable while strategically reaching a target audience in as little characters as possible is an important skill.

Work Samples: Projects
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